Go-to-Market Executive

Drive the go-to-market strategy and execution for innovative career-inclusive products.

🎯 About the Role

This role involves working closely with product, marketing, and operations teams to define target audiences, craft messaging, and plan launch campaigns. You will conduct market research, analyze data, and ensure campaigns reflect the brand's empathetic voice.

🛠️ Key Responsibilities

• 📊 Go-to-market and growth skills: GTM planning, user acquisition, funnel optimization, launch execution.
• 🔍 Market and user understanding: Market research, user behavior analysis, audience segmentation, insight translation.
• 📣 Marketing and communication skills: Digital marketing, campaign management, content coordination, clear communication.
• ⚙️ Analytical and operational skills: Metrics analysis, dashboard usage, experimentation, project management.
• 🤝 Stakeholder and community skills: Collaboration, partnership management, empathetic community engagement.

✅ Requirements & Skills

• ✨ Experience in GTM planning, user acquisition, and launch execution for digital products.
• ✨ Ability to conduct market research and analyze user behavior.
• ✨ Proficiency in digital marketing, campaign management, and content coordination.
• ✨ Comfort with metrics, dashboards, experimentation, and cross-team coordination.
• ✨ Bachelor’s degree in business, marketing, engineering, or related field (or equivalent experience).
• ✨ Growth mindset, bias for action, and openness to feedback.

📍 Location: Remote