Help a travel club build its brand presence from scratch by leveraging the power of Instagram.

🎯 About the Role

paperplane is looking for an intern to establish its organic Instagram presence from the ground up. This role involves developing content strategies, creating engaging posts and reels, and analyzing performance to drive brand awareness and community engagement in the family travel niche.

🛠️ Key Responsibilities

🚀 Build Instagram presence from zero
💡 Turn travel knowledge into content
🎨 Develop a distinct visual and editorial language
🌟 Create recurring content formats
✈️ Make family travel culturally relevant
🎬 Shoot and edit simple content
📈 Track content performance
🧪 Experiment with collaborations and new formats
🤖 Use AI for research, writing, and production

✅ Requirements & Skills

👀 Understand what makes Instagram accounts work
✨ Strong taste in writing, design, video, or internet culture
✍️ Turn rough thoughts into published content
🤔 Curious about travel, hotels, and brands
🚀 Likes experimenting
🤝 Comfortable owning work independently
🧐 Distinguish good posts from polished content

🎁 Perks & Benefits

💰 A good stipend
🌍 Fully remote role
🤝 Direct access and mentorship from founders
🌟 Significant creative freedom
🛠️ Budget for AI and creative tools
🚀 Chance to build a brand's Instagram from a blank page
🏆 Real ownership

📍 Location: Remote

Open internships at paperplane (1)

Brand Marketing + Organic Instagram Intern