Samantha Siu New York

About Samantha Siu New York

I founded Samantha Siu New York with the belief that the most meaningful jewelry doesn't simply complete a look—it tells a story. As Founder and Creative Director, I design handcrafted fine jewelry inspired by travel, mythology, romance, and human connection. Every piece is designed to celebrate individuality and become part of the wearer's own journey. Growing up in a family of jewelry manufacturers in New York and China, I developed a deep appreciation for exceptional craftsmanship from an early age. While studying at the Fashion Institute of Technology, I discovered the centuries-old art of wax carving and became passionate about preserving this rare technique. Today, every Samantha Siu New York design blends heritage craftsmanship with modern innovation, with intricate details first sculpted by hand in wax by me before being meticulously crafted by skilled artisans. Inspired by the world's cultures, architecture, landscapes, and extraordinary gemstones, I believe every piece should carry meaning as well as beauty. My goal is to create modern heirlooms that commemorate each milestone and are treasured for a lifetime. It has been an honor to see my work recognized by the industry, including a nomination for the Fashion Group International Rising Star Award for Best Fine Jewelry Brand. Samantha Siu New York collections are currently available through Nordstrom and 1stDibs, and I am proud to present new collections during London Fashion Week,sharing the brand with a global audience. Furthermore, I believe luxury should have purpose. Through philanthropic partnerships supporting education, medical outreach, and wildlife conservation, I strive to create a lasting global impact while preserving the artistry and traditions that inspire me. My vision is to build Samantha Siu New York into a globally recognized luxury jewelry house where exceptional craftsmanship, storytelling, and innovation come together to create timeless pieces that inspire generations to come.