Digital Marketing Executive

AKOVA FINTECH SOLUTIONS PRIVATE LIMITEDKolkata, West Bengal, India

Location
Kolkata, West Bengal, India
Posted
Status
Closed

About this role

Strengthen our digital presence and drive business growth through innovative marketing strategies and lead generation.

๐ŸŽฏ About the Role

We are seeking a creative, analytical, and result-oriented Digital Marketing Executive to enhance our online presence, generate quality leads, and boost brand visibility. You will manage digital platforms, optimize campaigns, and contribute to our overall business growth.

๐Ÿ› ๏ธ Key Responsibilities

  • ๐ŸŒ Manage and optimize the company's digital presence across various online platforms.
  • ๐Ÿ“ˆ Plan, execute, and optimize SEO strategies to improve website rankings and organic traffic.
  • ๐Ÿ’ฐ Create, manage, and monitor Google Ads and Meta (Facebook & Instagram) advertising campaigns.
  • ๐Ÿ“Š Analyze campaign performance, optimize budgets, and improve ROI/ROAS.
  • ๐Ÿ“ฑ Develop and execute social media marketing strategies to increase engagement and followers.
  • โœ๏ธ Coordinate content creation for websites, blogs, social media, and marketing campaigns.
  • ๐Ÿค Build and maintain relationships with media houses, influencers, and partners for PR activities.
  • ๐Ÿ“Š Monitor website performance using Google Analytics and other reporting tools.
  • ๐Ÿ” Conduct market research and competitor analysis to identify growth opportunities.
  • ๐Ÿ“ˆ Prepare regular marketing performance reports and provide actionable insights.

โœ… Requirements & Skills

  • ๐ŸŽ“ Bachelor's or Master's Degree in Marketing, Business Administration, Mass Communication, or a related field.
  • ๐Ÿ’ผ 1โ€“5 years of experience in Digital Marketing, Performance Marketing, SEO, Social Media Marketing, or Brand Management.
  • ๐Ÿ”— Strong understanding of digital marketing channels and customer acquisition strategies.
  • ๐Ÿ—ฃ๏ธ Excellent communication, analytical, and relationship-building skills.
  • โฑ๏ธ Ability to manage multiple campaigns and meet deadlines effectively.
  • ๐ŸŒŸ Search Engine Optimization (SEO)
  • โญ Google Ads & Performance Marketing
  • ๐Ÿ“ฑ Meta Ads Manager (Facebook & Instagram Ads)
  • ๐Ÿš€ Social Media Management
  • ๐Ÿ“Š Google Analytics 4 (GA4)
  • โš™๏ธ Google Search Console
  • ๐Ÿ“‘ Google Tag Manager
  • ๐Ÿ“ Content Marketing & Campaign Planning
  • ๐Ÿ“ข PR & Influencer Outreach
  • ๐Ÿ“ˆ Marketing Analytics & Reporting

๐Ÿ“ Location: 18, Rabindra Sarani, Poddar Court Building, Gate No: 3, 3rd Floor, Room No: N, Kolkata โ€“ 700001

๐Ÿ“ฉ How to Apply

Send your updated CV to: rajashree.auddy@akova.in. Call / WhatsApp: 9147328022

How to apply

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