Copywriter

We're seeking a sharp, consumer-obsessed copywriter to craft compelling narratives that drive purchases for a fast-growing pet nutrition brand.

🎯 About the Role

This role involves writing across the entire consumer journey, from advertisements to packaging, ensuring that every message clearly communicates why a pet parent should choose our brand. The focus is on creating copy that not only grabs attention but also converts.

🛠️ Key Responsibilities

• 📝 Write copy for performance ads, including Meta, Instagram, and Google, developing effective hooks, headlines, and calls to action.
• 💡 Translate product features into compelling consumer benefits that resonate with pet owners.
• 🚀 Develop diverse creative angles and concepts to address consumer needs and challenges.
• 🗣️ Craft authentic UGC and video scripts that sound natural and engaging.
• 🖱️ Optimize website and conversion copy for landing pages, product descriptions, and checkout processes.
• ✨ Help maintain and evolve the brand's direct, smart, and consumer-first voice.

✅ Requirements & Skills

• ✍️ Exceptional command of the English language with strong headline and hook writing abilities.
• 🧠 Ability to simplify complex product information and demonstrate a strong understanding of consumer psychology.
• 🗣️ Skill in writing conversationally and adapting tone across various formats.
• 🤩 An obsession with good advertising and the ability to generate ideas quickly.
• 🔄 Willingness to iterate and rewrite based on performance data.

📍 Location: Remote