Electro

About Electro

At Electro, we’re transforming the way athletes and active individuals hydrate and perform. With over 6,000 college athlete ambassadors and collaborations with more than 300 professional athletes across the NFL, NBA, and MLB, we’re leading the charge in athlete empowerment and innovative hydration solutions. Our flagship product, Electro Gum, is revolutionizing hydration with its unique, patented liquid-core gum that delivers electrolytes directly through buccal absorption - meaning faster results, zero sugar, and no mess. Whether you're on the field, in the gym, or on the go, Electro Gum provides a clean, efficient, and portable solution that keeps you performing at your peak. We’re not just redefining hydration; we’re also reshaping the athlete experience. By leveraging our deep connection with college and pro athletes, we're bringing a new wave of energy to the NIL space, empowering athletes to take control of their own brands. Join us in the movement toward smarter, faster hydration. At Electro, we believe in innovation, athlete authenticity, and creating products that make a real difference.